On March 28, 2014, the U.S. Department of Justice (“DOJ”) issued a Final Rule increasing the amount of civil penalties available for violations of Title III of the Americans with Disabilities Act (“ADA”).  The maximum civil penalty for a first violation of Title III increased from $55,000 to $75,000, with a new maximum for subsequent violations of $150,000.  These new greater civil penalties apply only to violations occurring on or after April 28, 2014.